HANMAC
A LUXURY MOBILE PHONE BRAND FOR THE ELITES
Hanmac was established, back in 2005, in a famous luxury phone design studio located in France. A few years later, Royal Seal became the exclusive distributor and brand manager of Hanmac in the Greater China area. Hanmac, with its products¡¯ unique design, ¡°tough¡± appearance and aristocratic feel coupled with premium customer service, has quickly become a favorite brand among the elites of Europe and China alike.
MARKETING AND PROMOTION STRATEGY
Royal Seal¡¯s marketing and promotion strategy for Hanmac has been to focus on making remarkable public appearances at selected high-end international events. In particular, a special ¡®Tribute to Michael Jackson¡¯ limited edition was revealed at the 2010 Shanghai World Expo, and Hanmac was designated as the exclusive prize sponsor of the 2011 IAAF Diamond League (in partnership with the United Nations Development Program). Today, Royal Seal¡¯s strategy and marketing approach continues to elevate Hanmac¡¯s brand awareness and high-end reputation to new heights in the Chinese market.
UNIQUE, EXQUISITE DESIGN
The Hanmac design team is made of cross-border specialists and designers from the machinery, watch making, fine jewelry and automotive sectors, as well as pioneering European experts in decorative arts. Hanmac¡¯s core design concept has been to eliminate all traits and features linked to the ¡°assembly mass production line¡± image, focusing instead on establishing the most noble and distinguished image possible, at all design levels. To meet this very ambitious goal, Hanmac mobile phones are hand-made in unique manufacturing studios in Paris and Besancon, France.
45 BOUTIQUES IN PREMIUM LOCATIONS ONLY
Since becoming the exclusive distributor of Hanmac mobile phones in Greater China in early 2010, Royal Seal Group International has opened 42 boutiques in the country. These are located in high-end shopping malls and five-star hotels across 25 cities in Mainland China, Hong Kong and Macau.
HANMAC PRESENCE IN GREATER CHINA